Campaign Video
The only thing better than making… is making more. Make better, make smarter, make together, and make more with Creative Cloud plugins and integrations. Available with your Creative Cloud membership.
Full-funnel integrated campaign (Adobe)
Campaign: Make more with plugins
Objective: Engagement & retention
Featured Deliverables:
Banner takeover on adobe.com and in-app marketplace
Life cycle email to CC member base
Partner social activation to amplify
Results:
Drove 1.6M YouTube video views
Drove reach and link clicks to a new landing page
And installs on marketplace and in-app MAU
Bump in CC services awareness & perceptions in the annual survey
Adobe Creative Cloud for Google Workspace
Streamline team collaboration with access to Creative Cloud right from Gmail, Docs, and Slides
Strategic Partner GTM (Adobe)
Campaign: Google and Adobe integrations boost creative collaboration
Objective: Move from one-off launches to rolling campaign building to a larger marketing moment to elevate the narrative
Featured Deliverables:
Series of integration launch announcements
Preview moment at Google I/O and developer blog as an early developer partner
Building to a larger marketing moment on the Google Cloud blog
Supported by organic and paid social campaigns. Press outreach.
HelpX support docs
Results:
Drove 1.6M installs of Creative Cloud for Google Workspace Add-on
Press coverage 9to5Google | Abduzeedo | Engadget | MakeUseOf | Thurrott
Roundup blog post
Explore our favorite Creative Cloud Libraries integrations with third-party apps that supercharge your workflows & keep your projects on-brand
Themed Campaign (Adobe)
Campaign: 6 apps that connect to Creative Cloud Libraries
Objective: Drive awareness & adoption of CC Libraries integrations supporting new API unlocking Asset services in 3P apps
Featured Deliverables:
Supported by organic and paid social campaigns
Lifecycle marketing emails to CC membership base
Partner social activations to amplify
Field enablement
Results:
Link clicks to post, partner social engagement
Other:
Microsoft, Atlassian, Slack, Monday.com, Dropbox, Workfront, Asana, etc
Joint GTM with Microsoft was more of an enterprise motion with full BOM of field enablement materials including pitch deck, click-thru demo, deployment guide, joint internal and customer webinars supported by co-selling motions
More on Adobe Blog
Samsung Connected Pop-up
Reimagined pop-up retail, a collaboration with WPP. Conceived and launched Connected Spaces, a smart, IoT sensing and immersive turnkey solution deployed as an on-demand service.
Samsung Goes for a New Look in VR at New York Fashion Week
Fortune Magazine article: You may think of Apple when it comes to Fashion and Tech, but….
“It is Samsung (SSNLF) that is elevating its stature at New York Fashion Week this month, upgrading its fashion cred by toting in the most buzzed-about platform in tech these days: virtual reality. “
“We think there’s a great opportunity for virtual reality in the fashion industry whether it’s a private fashion event like this one or taking that same experience to the everyday consumer,” says Minson Chen